Here, they say:
Comic books are perhaps the largest and longest running form of collaborative fiction. Collaborative storytelling is what keeps these fictional universes current and relevant.
And here, Lee says:
One of the key characteristics of the comic book medium is that it is not brought to life by just one voice. These universes are developed and evolved by multiple creative voices, over multiple generations. The influx of new stories is essential to keeping the universes relevant, current, and alive. Watchmen is a cornerstone of both DC Comics’ publishing history and its future. As a publisher, we’d be remiss not to expand upon and explore these characters and their stories. We’re committed to being an industry leader, which means making bold creative moves.
Come on, Jim, who're you trying to bullshit? Even if WATCHMEN weren't a bestselling comic for the last twenty-five years, are you telling me that you would actually continue with "collaborative storytelling" with the following properties if you owned them?
Quit trying to make it sound like "the comic book medium" is the same as the "mainstream superhero comic book industry." The "comic book medium" is far more diverse than your narrowminded statements would have people believe. People actually go into bookstores to see these other comics, while getting lost in your deluge of Batman and Superman trades.
In other words, why don't you just cut the crap and say "We're doing this because we need more money"? I mean, we get it. We really, really get it.
"One of the key characteristics of the comic book medium is that it is not brought to life by just one voice." Sure, Jim. Except when it is actually one voice.